Are you one of the many marketers who use videos as part of your content marketing strategy? Then this is for you!
This step by step tutorial explains how you can use HubSpot's custom events feature to track your visitors' interactions with your embedded Youtube videos. Even better: it will automatically associate those interactions with your known contacts and you will be able to use them for segmentation (lists) and automation (workflows). This is the first part of a two-post series. In this tutorial, we'll take a look at how we can track the two most important video interactions:
- the 'play' button was clicked (= who watched the video at least to some degree)
- the video reached the end (= who watched the full video)